Experience
Design
Design Communications
Graphic Design firm
Chicago
April 2004-March 2007
Senior Designer
- Worked closely with a varied array of clients to nurture and extend
brand through web, print and new media. Most notable relationship is with
LaSalle Bank, for whom I produced marketing materials and posters for
bank branches, creative campaigns, interactive screens and animations
for the LaSalle ATM experience and information design and acrylic surrounds
for kiosks and ATM towers.
Sapient
Internet consulting
Chicago/Detroit
Sept 2003-January 2004
Freelance
- Designed call center system prototype interface, participated in behavioral
workshops and interviews and produced user experience brief for General
Motors’ insurance division (GMAC).
BuildCentral
Marketing/Internet consulting
Chicago
June 2002-Sept 2003
Graphic/Web Designer
- Design interfaces, both web and print advertising/marketing materials
for high-performance building product manufacturers. Also in-house projects.
- Both graphics production and Dreamweaver/HTML
Niteo Partners an NEC Company (formerly
Zefer)
Internet consulting firm
Chicago
Sept 2001-May 2002
Senior experience designer
- Served as lead visual designer on several corporate websites, developing
interface concepts and assisting structural designers with information
architecture and wireframes
- Took on content auditing and quality assurance roles
- Assisted cognitive engineers with all aspects of user-centered design,
including usability assessments, testing and heuristic reviews
Zefer (formerly Neoglyphics)
Internet consulting firm
Chicago
June 1999-Sept 2001
Senior experience designer
- Served as lead visual designer for high-profile clients including Sears,
3Com, Hillenbrand Industries, APW and Sara Lee
- Successfully translated business and technology issues into unique interface
designs, creative briefs and style guidelines
- Assisted in creation of information architecture, wireframes, paper
prototypes, requirements documentation and helped with user profiling,
usability assessments and quality assurance
Neoglyphics
Internet consulting firm
Chicago
Feb 1996-June 1999
Design director
- Lead designer for Sears.com 1997-1999
- Designed interfaces for Sears.com and its numerous subsites and promo
sites
- Did both graphics production and HTML; also directed team of three designers
and production artists
- Assisted in quality assurance, proofreading and user testing
- Brand strategy and development
- Established important client relationships
- High Five Award (for Sears.com Spring 1998)
- Sears Partner in Progress Award (given to only 1% of over 10,000 vendors)
- Created interface designs, graphics production and HTML for Ameritech,
US Postal Service, Kraft, John Deere, Sears/WNBA, Craftsman, Market Day,
Paladin, Chicago Sun Times
Print's Appeal
Graphic design studio
Mansfield, Ohio
April 1994-August 1995
- Designed and produced print materials, ranging from annual reports and
full-color newspaper ads to newsletters and brochures
- Coordinated daily project schedules and digital output for clients
News Journal
Newspaper
Mansfield, Ohio
Jan 1992-April 1994
- Designed advertising for long-term campaigns and created promotional
materials
A&W Advertising
Advertising agency
Mansfield, Ohio
June 1990-Jan 1992
- Created brochures, programs, and newspaper ads for local accounts
Education
University of Cincinnati
College of Design, Architecture, Art and Planning
Bachelor of Science in Graphic Design 1990
UC Internships
Zender + Associates
Cincinnati design studio, Winter 1990
- Developed a design system for the Cincinnati Ballet for brochures, posters
and advertising
Logeman and Associates
Chicago design studio, Summer 1989
American Stock Exchange
In-house design department
New York City
Summer 1988, Winter 1989
Activities/Skills
Design Workshops
- Nielsen Norman Usability Conference
- The Art and Science of Web Design
- E-Commerce Usability
- Tufte/Envisioning Info
Technical skills
Photoshop, Illustrator, Quark/InDesign, Flash, Dreamweaver
Also
- Frank Lloyd Wright Home and Studio guide
- Players Workshop of the Second City grad
Contact Information
312-933-1345 cell
jenny@macchione.com
jenben1282@yahoo.com
www.macchione.com